Naukri: Hiring activity recovers 5% in July vs June on lockdown relaxations: Naukri JobSpeak

Naukri: Hiring activity recovers 5% in July vs June on lockdown relaxations: Naukri JobSpeak

Mumbai: Hiring activity in India recovered marginally by 5% in July compared to a month ago amid gradual easing of lockdown relaxations and re-opening of critical industries, according to Naukri JobSpeak.

A month-on-month hiring deep dive showed key sectors such as recruitment/employment (37%), media/entertainment (36%) and construction/engineering (27%) drove hiring activity in July as compared to June. Industries such as BFSI (16%), auto (14%), telecom (13%) and IT-Hardware (9%) continue to improve in recruitment activities while the IT-Software sector (0%) was flat sequentially. Education/teaching (-22%), hospitality (-5%) and retail (-2%) sectors saw a decline even in sequential comparisons.

From a city perspective, there is sequential growth in hiring across key metro cities like Delhi/NCR (10%), Mumbai (8%) and Chennai (4%). On the other hand, Bengaluru and Kolkata declined sequentially by 4% each. Tier 2 cities such as Jaipur, Vadodara and Chandigarh continue to see much more growth in recruitment activities than the metros. Jaipur has grown by 40% and Vadodara by 35% sequentially.

“July’20 marks marginal recovery in month-on-month hiring activities. Industries such as Recruitment /Employment, Media/Entertainment and Construction/Engineering bounce back with positive signs in hiring M-O-M as lockdown restrictions are eased further,” said Pawan Goyal, chief business officer, “It is interesting to see emerging cities leading the way in job market recovery versus metros which are declining by more than 50%,” he said.

The demand for roles in production/maintenance (6%), pharma/media (5%), marketing/advertising (4%) and sales/business development (4%) saw a slight increase sequentially. However, hiring for professionals in the hospitality and teaching/education sector was most impacted.

Hiring across experience levels also grew by an average of 5% in July as compared to June. This was led by a 6% increase in hiring for mid and senior management executives (8-16 years’ experience).

However, compared to the same time last year, hiring activity was still down by 47% in July, showed the Naukri survey.

Industries such as hotel/restaurant/airlines/travel (-80%), retail (-71%), real estate (-60%) and oil & gas/power (-58%) continued to struggle in the month of July versus last year at the same time. Key sectors like BPO/ITES (-42%), FMCG (-39%), pharma/biotech (-38%), IT-hardware (-30%) and medical/healthcare (-20%) were least impacted in hiring year-on-year.

Given the intensity of COVID cases in metros and intermittent lockdown in few places, the hiring activity in metros declined more than the national average (-50% vs -47%). Metro cities such as Chennai (-55%), Mumbai (-54%) and Bangalore (-54%) led the decline in hiring. Smaller cities such as Chandigarh (-28%), Jaipur (-25%) and Kochi (-33%) were least impacted. Recruitment across the board declined at varied experience levels with the entry-level experience bands (0 to 3 years) witnessing the sharpest decline of 51%.